| Presenter Profile
How they describe themselves: edo Interactive is a technology company that leverages a unique consumer experience and a robust data asset (built on consumer transactions) to transform the deals and incentives marketplace for consumers and merchants of all sizes. edo provides consumers instantly redeemable, personalized offers, and empowers merchants with targeted audiences and transaction-driven insights that drive relevance and results.
How they describe their product/innovation: Prewards are the first and only digital incentives linked to consumers' payment cards (or mobile wallet) where the incentive can be redeemed in real-time without POS integration (or training) for the merchant. There is no friction at the POS - no clipping, no printing, and no need to hand a smartphone to a clerk. Consumers simply swipe their card (as they do now) at the POS, and within seconds receive confirmation of their redemption (and have funds deposited into their account).
Key Executives: Ed Braswell (President & CEO - technology entrepreneur; sold Link2Gov to Metavante in 2005), Jonathan Dyke (COO & Former CIO of Corporate Executive Board, NYSE: exbd), Clay Whitson (CFO, 15 years CFO experience at iPayment, PMT & CEB), Mark Marinacci (CRO & former Google sales executive, Head of Industry, Retail), Alex Gershman (GM & Former Director of B2B consulting at Corporate Executive Board)
Key Board Members: Jim Kever (Chairman of the Board, Claritas Capital)
Key Investors: John Tyson (Chairman, Tyson Foods), Eric Dunn (Former CFO of Intuit), Bruce Rauner of GTCR, Clayton & Associates, First Avenue Partners
Key Partnerships: Fifth Third Processing Solutions, Ally Bank
Contacts:
Bus. Dev.: Alex Gershman, General Manager, Strategic Partnerships, alex.gershman@edointeractive.com, 615-297-6080 x135
Press: Jonathan Dyke, COO, jonathan.dyke@edointeractive.com, 615-297-6080 x130
Sales: Mark Marinacci, Chief Revenue Officer, mark.marinacci@edointeractive.com, 312-550-6275
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