How they describe themselves: Enigma, a New York-based data linking company, connects internal data to the real world to create new intelligence about people, places and companies. Through linking and enriching clients’ internal data assets, Enigma surfaces insights that reduce risk and unlock new opportunities across a range of industries, from combating money laundering to informing insurance distribution strategies. Leading organizations, including PayPal, American Express, BB&T, Celgene and Merck choose Enigma to improve critical workflows and processes to drive overall performance.
How they describe their product/innovation: The lack of comprehensive and reliable data about small and medium-sized businesses prevents financial services organizations from unlocking the SMB market. Enigma provides rich, trusted data about SMBs by linking countless external and third party data sources through machine learning-powered entity resolution. With just a business name and address, Enigma surfaces key attributes about a company that enable you to better differentiate opportunities from risks. Leverage Enigma’s accurate firmographic data to improve marketing segmentation, accelerate verification and develop products that enable you capture the small commercial market.
Product distribution strategy: Direct to Business (B2B)