How they describe themselves: Status Money is marketing platform that enables advertisers to deliver hyper-targeted offers online. It delivers ads to consumers via a free budgeting app that shows them how their finances compare with peers and gives them cash rewards for engaging with personalized recommendations.
How they describe their product/innovation: The Status Money Chrome Extension enables banks and other advertisers to contextually target consumers with offers as they’re shopping across the internet (including on their competitors’ websites). The platform enables advertisers to define detailed targeting criteria (based on verified credit score, income, and financial data) and to provide cash incentives to consumers who engage with their offers.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), licensed
Bus. Dev. & Press: Majd Maksad, CEO, firstname.lastname@example.org