How they describe themselves: Trusona is the global leader in identity authentication ensuring the True Persona behind every digital interaction. By eliminating all static credentials (usernames, passwords, OTPs) authentication becomes frictionless while thwarting the rise of cybercrime perpetrated through credential replay. Trusona’s #NoPasswords solutions can be used to authenticate both employees and consumers on any channel. Trusona is leading the #NoPasswords Revolution where there are no passwords to be created, remembered, stolen, or compromised – ensuring people are who they say they are and no one else can.
How they describe their product/innovation: Trusona Executive enables frictionless #NoPasswords multi-factor identity authentication at scale. The “Executive” level enables identity-proofing, step-up authentication using a person’s government issued ID. As all of Trusona’s solutions, Trusona Executive can be used to provide a consistent authentication experience across any digital channel – web, mobile, ATM, kiosks, TVs, call centers and support a variety of use cases including: account opening, login, compliance, KYC, and support center authentication.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Press: Karen Dayan, CMO, email@example.com