How they describe themselves: B2B: We target like-minded organizations actively seeking mobile apps to better engage their constituents, primarily Millennials, and satisfy social impact objectives: Financial institutions, who can easily embed our solution within their existing mobile platform; nonprofit w/ a national footprint and local presence; employers; universities; churches.
B2C: 191M smartphone owners using their device to conduct personal financial transactions; 65% of whom are under 35, 80M Millennials in America w/ $200B in annual buying power; 84% made a charitable donation in 2014, 20M Boomer Women w/ ~$10T in annual purchasing power, 22M Hispanics w/ ~$1.5T in buying power.
How they describe their product/innovation: spave® is the only complete financial wellness app that has:
1) a patented 3-way payment process;
2) a self-defined percent applied to each purchase;
3) access to more than 1.5 million accredited nonprofits; and,
4) group/social media integration.
spave® puts control, flexibility and choice into consumers’ hands keeping them engaged and motivated to do better. Moreover, our app introduces an inventive, refreshing, fun experience for users to engage with their finances, one that creatively reinforces positive behaviors through rewards and gamification.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
Bus. Dev. Press & Sales: Susan Langer, CEO & Founder, email@example.com, 715-977-1222