How they describe themselves: Founded by consumers looking for a better way to find a home, Roostify provides the industry’s leading digital platform for home lending. From enterprise banks to independent brokerages, dozens of lenders across the United States trust Roostify to speed up closings, reduce unnecessary work and give their customers a smooth, anxiety-free mortgage experience. Since 2014, Roostify has transacted over billions of dollars in mortgages and helped close hundreds of thousands of home loans nationwide.
How they describe their product/innovation: Roostify’s digital platform allows lenders to offer their customers a simple, transparent, efficient home loan experience. In the demonstration, Roostify will walk through how its platform enables digital customer acquisition, and how loan applicants can then self-serve through much of the loan process fulfillment.
Product distribution strategy: Direct to Business (B2B)