FinovateSpring 2018 / BlueRush

Presenter Profile:

How they describe themselves: BlueRush, through our wholly owned subsidiary, BlueRush Digital Media Corp., offers a SaaS-based content engagement platform, called DigitalReach, which bridges marketing, sales and compliance. Used by financial advisors, DigitalReach allows for the centralization, personalization, distribution and tracking of content to ensure complete control over what is sent and to whom.

BlueRush also created IndiVideo, the interactive personalized video platform for financial services. IndiVideo is a highly scalable personalized video platform built to provide AI-driven video content in an easy to understand, entertaining, and compelling manner. Our products improve marketing and sales performance and generate greater client satisfaction and loyalty.

How they describe their product/innovation: DigitalReach is the content engagement platform that bridges sales, marketing, and compliance. It distributes all forms of content, including interactive personalized videos and enables an organization to engage customers with targeted content during each phase of the buyer journey, behaving in much the same way as a live advisor.  The platform can be used to send content (IndiVideo or other) to customers to help them through their journey.

The end result? Customers rave about the ability of the organization to exceed their expectations at all stages of the journey.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev. & Sales: Ted Mercer, VP Sales,, 416-203-0618 ex. 182
Press: Rielle Ullberg, Marketing Coordinator,, 416-203-0618 ex. 234

More Videos: FinovateSpring 2018