How they describe themselves: 280 CapMarkets was founded on a single premise: to level the playing field for independent investment advisors in the fixed income markets. Combining Silicon Valley technology innovation with deep fixed income expertise, our mission is to create an easier way to buy, sell, and manage bonds. Our BondNav® technology platform provides a transparent, modern way for investment advisors to search, compare and transact from a broad universe of bonds. Additionally, BondNav is backed by an experienced, high-touch, full-service capital markets team.
How they describe their product/innovation: BondNav®, a cloud-based technology platform, empowers advisors by aggregating data from multiple sources onto a single screen, providing greater insight into buying, selling and managing bonds. It provides access to thousands of wholesale bond offerings and liquidity solutions, with comprehensive pre-trade price transparency to help investment advisors confidently select the right bonds for their client at the right price. This pre-trade data, combined with BondNav’s post-trade 280 Best X™ documentation, also supports advisors’ best execution requirements.
Product distribution strategy: Direct to Business (B2B)