How they describe themselves: Customers today expect the right information, where and when they need it. In turn, financial institutions require digital channels that deliver personalized experiences. Generating a 360 degree view of every customer means overhauling legacy systems and consolidating disparate sources of data. Marketing teams are dependent on development teams not only to make this happen, but also to publish and personalize the digital content they create.
Flybits is a context-as-a-service company that hides the complexity of data intelligence and contextualization, enabling enterprises to create and deliver highly personalized customer experiences that drive digital engagement.
How they describe their product/innovation: Flybits’ new end-to-end solution provides enterprises with a quick and easy way to expand the range of digital services they offer (e.g. investment nudges, real-time credit limit upgrades). We have also improved the simplicity of our onboarding and data integration processes by hiding the complexities of data intelligence. This allows financial institutions to easily leverage new sources of data and hyper-personalize the content they create. We are excited to announce several new product features including an expedited time-to-market, predictive analytics, seamless context data uploads and a new look and feel.
Product distribution strategy: Direct to Business (B2B)