How they describe themselves: Unlike other predictive analytics providers, Stratyfy offers a solution that empowers business experts instead of trying to replace them. We know that past performance is not indicative of future returns and that success or failure of a business can come down to a single decision. These decisions are far too important to leave to a black box that lacks business context and is only as good as the data you give it. In contrast, Stratyfy empowers business leaders with a decision management system that improves predictive accuracy without sacrificing flexibility or transparency, enabling safe and profitable growth.
How they describe their product/innovation: Stratyfy helps lenders and credit issuers identify creditworthy individuals otherwise obscured by traditional credit indicators. Stratyfy is powered by Smartificial Intelligence™, a proprietary technology where AI meets IQ. With Stratyfy, lenders can nimbly build, test and deploy predictive models that combine their business expertise with the rich insights trapped in their data. With this holistic perspective and insight, lenders not only generate revenue growth from untapped market opportunities, but also gain improved flexibility to manage new and existing risks. Stratyfy’s intuitive design is also easy to use and integrate with existing systems and requires no coding to build or update new models.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms, licensed