FinovateSpring 2018 / Alpharank
How they describe themselves: Alpharank helps banks and credit unions maximize the value of their historical transaction data for net new acquisition and product cross-sell.
How they describe their product/innovation: Alpharank constructs customer graphs from a financial institution’s anonymous transaction card data. We help banks and credit unions understand how products and behaviors spread through customer networks, and use network effects to their advantage. It’s a powerful tool that concentrates marketing where it is most effective.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms