FinovateSpring 2018 / Buckit

Presenter Profile:

How they describe themselves: Many consumers today face challenges in managing their credit: they find it hard to stay current on their borrowings, their access to affordable credit products is limited and their knowledge and ability to apply a coherent strategy to optimize their credit is constrained.  We believe helping consumers become credit smart and healthy represents a big opportunity.   The Buckit team is passionate about applying technology to financial services.  Previously, the founders started Primatics Financial, an American Banker’s FinTech 100 company, which offered a SaaS-based risk and financial application that was used by 11 of the top 20 U.S. banks.

How they describe their product/innovation: Buckit is a smart personal credit coach that helps consumers achieve  credit health.  It provides an ongoing diagnosis of users’ credit profiles and guides them to take concrete actions to strengthen specific targets and manage credit holistically.  Users’ paths to better credit are defined based on their evolving circumstances: pay off existing debts with proven strategies, balance the needs for spending and savings, or choose the right types of credit products.  Buckit is designed to fit seamlessly into users’ lives to empower them to achieve  their credit fitness.

Product distribution strategy: Direct to Consumer (B2C), through financial institutions


Bus. Dev. & Sales: Umar Syyid, CEO & Co-Founder
Sales: Joe Chen, President & Co-Founder

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