FinovateSpring 2012 / Virtual Piggy

Presenter Profile:

How they describe themselves: Virtual Piggy provides a unique solution to the Under 18 (U18) market. There are 80 million U18s in the USA and a billion worldwide. This generation is more proficient with internet enabled devices such as tablets, smartphones, and laptops than any previous generation, and they are getting online at an earlier age. Virtual Piggy noticed that there was no easy mechanism for this U18 group to make online purchases and all current methods involved a lot of friction and often resulted in undesirable outcomes such as fraud. Virtual Piggy provides a unique technology to allow merchants to sell to U18s in a COPPA compliant, parent-approved manner, thereby unlocking an estimated $43B in annual spending power.

How they describe their product/innovation: Virtual Piggy is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (COPPA) and similar international children’s privacy laws. Virtual Piggy enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight, and control.


Bus. Dev.: Jo Webber, Chairman of the Board, CEO & Co-Founder,
Press: Sabrina Khan, Account Executive – Bender/Helper Impact, 310-694-3125
Sales: Tom Keefer, EVP Global Sales,

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