How they describe themselves: Linkable Networks (formerly Clovr Media), based in Boston, Mass., has built a new advertising functionality that converts TV, radio, print, banner, text, video, or mobile ads into linkable offers, also known as “Linkables.” The company’s Linkables are transforming the way consumers take advantage of great savings from the brands they love, while delivering pinpoint targeting and closed-loop attribution for advertisers. Linkable Networks’ technology allows consumers to link store-level and manufacturer-level offers directly to their credit or debit card of choice with no point-of-sale integration, no mail-in rebates, and no paper coupons – and the discounts appear directly on the consumer’s bank statement. Linkable Networks is bridging the gap between advertisers, brands, consumers, and financial institutions.
How they describe their product/innovation: Linkable Networks is demoing our completely new, industry first patent-pending SKU (individual product) card linked offer capability to the Finovate audience. We will highlight the capability through our new mobile applications, which enable any type of restaurant, service provider, retailer, or brand to capitalize on card linked offers in a mobile environment. Additionally, savvy shoppers are empowered to access digital coupons at their fingertips, linking them to their existing credit or debit cards. Our solution leverages a combination of the payment card rails, strategic third party data, and merchant and manufacturer relationships which allows our ad network partners to distribute both merchant and SKU level offers to any consumer in any medium. Both of these differentiating factors translate to a much larger funnel of available and relevant offers as well as an increased reach and frequency of consumer engagement.