FinovateSpring 2012 / Portfolio Football

Presenter Profile:

How they describe themselves: Our goal is to address financial management and literacy through “Gamification” and our flagship product, Portfolio Football, is a true “game changer.” A first of its kind, Portfolio Football plays on the popularity of football and the adoption of fantasy sports into the lives of millions. It makes financial management competitive, fun, and easy to understand, while providing users with a powerful tool for personal finance and portfolio management.

How they describe their product/innovation: Portfolio Football is a personal finance and portfolio management application based on the game of American football. Portfolio Football utilizes patent-pending technology and is the first financial management system to fully-integrate the concepts of football (or any team sport) with the concepts of finance. Portfolio Football relates a user’s personal financial situation to the scoreboard in a football game, thus enabling them to better understand and manage their personal finances. It also provides users with an easy-to-use tool that allows them to build and manage a fully diversified portfolio in the same way one would manage a fantasy football team.


Bus. Dev.: Aaron M. Barman, SVP Business Development,,
Press: Courtney Harkness, Harkness Consulting,,

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