How they describe themselves: Kabbage provides working capital to online merchants as they list products for sale, leveraging information generally available on online marketplaces to assess risk and help determine advance amounts and related fees and interest. This approach allows Kabbage to understand our borrowers better and, as a result, provide them with cash as and when they need it.
How they describe their product/innovation: Kabbage introduces the K-Leaf that enables SMB’s to quickly append data to their Kabbage account from any site on the web by clicking the Kabbage leaf logo. When the business clicks on the leaf logo, all data on that page and beyond is automatically appended to the SMB’s Kabbage account. By doing so, the SMB can gain access to additional capital and other benefits.