FinovateSpring 2012 / Giftly

Presenter Profile:

How they describe themselves: Giftly is revolutionizing gift giving by inventing the future of the gift card. Giftly makes it easy to give a gift card to any store or restaurant in the United States, right from your computer or mobile phone.

Giftly’s innovative work in payments, mobile user experience, and design yields a simple way to treat someone you care about to something you think they’d love, whether it’s a cupcake, an iPad, or a wine tasting.

Our goal: Make it easy to give the people you care about thoughtful, timely, fun gifts that amplify what people love about gift cards and eliminate what they don’t.

How they describe their product/innovation: Our innovation is that we’ve created a gift card that doesn’t require merchant participation or point of sale integration, allowing us to focus on the consumer experience. Giftly does this by turning a person’s credit or debit card into a gift card.

With that innovation, we’ve made an iPhone app that makes giving a gift fun and easy. It’s been designed to be social, simple, and create great moments of serendipity between friends. Thanks to Facebook, Foursquare, and smart iOS integration, you can send a friend a nice birthday gift or give a drink to a friend when they check in at a bar within moments. To use a Giftly, you simply pay with your credit card and confirm redemption on your smartphone.

In this demo, we’ll show how Giftly makes it easy to keep up with the people you care about and send awesome gifts at just the right moment.


Bus. Dev. & Sales: Dan Kimerling, COO,, 732-910-4462
Press: Tim Bentley, Founder & CEO,, 917-475-6517

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