FinovateSpring 2012 / Serverside Group

Presenter Profile:

How they describe themselves: Serverside is focused on delivering innovative technology but then takes it a step farther by exploring and delivering superior marketing practices in how this technology can be offered to the cardholder. We constantly develop new products and services through ideas garnered from closely working with our customers and understanding the ever changing global marketplace to ultimately build better marketing solutions that deliver superior ROI.

How they describe their product/innovation: A Card Customization Facebook app. The app uses card customization as a new and unique way to leverage Facebook in an exciting and engaging way that can drive real brand value, loyalty, and engagement from a bank’s customers. Customers can design a card using an image from one of their Facebook photo galleries. Once the design is approved, it is posted to the user’s wall where all their friends can view it and click on the link to design their own card and thus create a viral marketing effect!


Bus. Dev.: Andrew Cox, VP Head of Development – Americas,,
Press: Dominic Hiatt, Rhizome PR,, T: +44 (0) 20 7851 4757,
M: +44 (0) 75 9522 1604
Sales: Alex Cahn, VP Sales – Americas,, T: 646-652-7013,
M: 408-439-9865

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