FinovateSpring 2012 / Bazaarvoice

Presenter Profile:

How they describe themselves: Bazaarvoice is the leading provider of social commerce solutions that help our clients capture, display and analyze online word of mouth, including consumer-generated ratings and reviews, questions and answers, story campaigns, recommendations, photographs, videos and other content about our clients’ brands, products or services. Bazaarvoice, which literally means “voice of the marketplace,” was founded on the premise that online word of mouth is critical to consumers and businesses because of its influence on purchasing decisions, both online and offline. We enable our clients to place consumers at the center of their business strategies with conversations that generate and share sentiment, preferences and other information about brands, products or services.  Through our technology platform, our clients leverage online word of mouth to increase sales, acquire new customers, improve marketing effectiveness, enhance consumer engagement across channels, and improve existing products and services.

How they describe their product/innovation: Bazaarvoice Conversations is a SaaS solution that allows highly regulated brands to safely capture, moderate, analyze, and display authentic customer word of mouth in digital and mobile experiences. BV Conversations helps brands propagate a multidimensional social experience resulting in higher sales and customer satisfaction while gathering powerful insights and intelligence. With the Conversations platform, brands can capture customer word of mouth content from virtually anywhere and display it in numerous places including websites, branded communities, social extensions, mobile and tablet applications, and display ads using our syndication and media solutions.


Bus. Dev.: Mark Piening, VP of Business Development,,
Press: Emily Brady,, 650-692-6107
Sales: Greg Brown, VP of Sales for North America,,

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