FinovateSpring 2012 / SoMoLend

Presenter Profile:

How they describe themselves: SoMoLend is a new technology platform that offers solutions for small businesses to get the money they need to launch and sustain their operations. SoMo connects business borrowers seeking loans with investors looking to make a return on investment and fuel job growth in their community. SoMo has partnered with KeyBank who is lending up to $50 million to small business borrowers on SoMo is the first of its kind as a fully transparent portal that allows investors to look into the eyes of business borrowers in their own neighborhood before making any lending decisions. With SoMo, chambers of commerce, municipalities, banks, local governments, business associations, and corporations can invest in small businesses by use of a safe, secure, easy-to-use platform.

How they describe their product/innovation: At FinovateSpring 2012, SoMoLend is debuting its peer-to-peer lending experience by which business borrowers can raise capital by securing loans from friends and family, customers, and community supporters. Simultaneously, lenders can invest in the industries they care about most in their own neighborhood, fueling local economy and doing well by doing good all while earning a return.


Bus. Dev.: Candace Klein, Founder & CEO,, 859-803-9499
Press: Dan O’Keeffe, Founder & CEO of O’Keeffe PR,, 513-221-1526
Sales: Cheryl Stamm, VP Sales,, 513-675-0003

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