FinovateSpring 2012 / Access Development

Presenter Profile:

How they describe themselves: Since 1984, Access has created high-impact loyalty and incentive programs for organizations seeking to increase revenue and strengthen their connection to the people they serve. Access offers a full spectrum of custom solutions centered on North America’s largest merchant-funded savings network, which is comprised of over 290,000 retailers providing discounts of up to 50% on everyday products and services.

How they describe their product/innovation: Access is proud to debut PowerDeals, a micro-redemption rewards engine that increases engagement and loyalty while lowering the cost per point for financial institutions. Studies show that the more frequently consumers transact with rewards programs, the more loyal they become. However, the costs associated with driving this behavior have led many FIs to implement lower earn rates, higher redemption hurdles, and expiration strategies. PowerDeals allows consumers to redeem their loyalty currency for deals at thousands of in-store and online merchants for a fraction of the face value. By presenting highly attractive, relevant offers with low redemption hurdles, PowerDeals produces more transactions – thereby boosting the program’s impact on loyalty – while the low cost per offer to administrators can help to dramatically reduce program costs and accrual liability.


Bus. Dev.: Kelly Passey, EVP Business and Product Development,, 801-656-1546
Press: Brandon Carter, Marketing Communications Manager,, 801-656-1460
Sales: Dave Cook, VP of Corporate Sales,, 801-954-2136

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