FinovateSpring 2012 / FutureAdvisor

Presenter Profile:

How they describe themselves: FutureAdvisor is your online investment advisor: A free web application that looks at your whole portfolio, including 401(k) accounts, and makes step-by-step recommendations to save on hidden fees, increase tax efficiency, and better diversify.

FutureAdvisor even takes into account the limited plan options available in your employers’ 401(k) plan, and makes recommendations specific to those available options. Currently, over 100 of the largest 401(k) plans in the United States are supported, with more being added everyday.

Before, financial advice was only for the wealthy. With FutureAdvisor, high quality unbiased advice is now available for everyone.

How they describe their product/innovation: FutureAdvisor is demoing FutureAdvisor 401(k) Advice, which supports more than 100 of the largest 401(k) plans in the country. With company-specific data about which 401(k) Plans have which specific investment options, FutureAdvisor is able to algorithmically give step-by-step investment advice to investors that takes into account their investment goals, their existing investments elsewhere, and their 401(k)’s limited plan options.

Though other companies have tried to tackle the problem of advising users on their IRA or taxable accounts, no free web service has been available to give specific actionable advice on investors’ 401(k) accounts because of the complexity involved, until now.

With FutureAdvisor’s step-by-step advice that takes an investor’s 401(k) and other accounts holistically into consideration, investors will be able to save on hidden fund fees, better diversify, and improve their tax efficiency.


Bus. Dev. & Press: Bo Lu, Co-Founder,

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