FinovateFall 2009 / SmartyPig
Presenter Profile:
How they describe themselves: SmartyPig is the first and only online banking application that combines the intuitive functionality of Web 2.0 user applications with the viral nature of social networking communities. Through its proprietary, patent-pending technology, SmartyPig allows customers to open goal-based savings accounts (West Bank in the U.S.; ANZ in Australia), invite their friends and family members to help them reach their goals using Facebook, MySpace, Blogger, etc., and earn cash boosts of up to 6% from leading retailers toward their goals. SmartyPig provides an innovative, online banking application for valuable consumer groups like Generation Y.
What they think makes them better: Powered by a one-of-a-kind transactional banking engine with independent technology and security crosschecks that are completely unique to the industry and operate independently from partner banks’ IT platforms, SmartyPig has created a revolutionary pipeline that has garnered exposure throughout the world. Redefining the relationship that consumers have with their banks, SmartyPig serves as a conduit between partner banks and tech savvy customers who SmartyPig is constantly communicating with and collecting critical data from. SmartyPig is a first mover in the “social money” space that will define the future of saving.
Contacts:
Biz Dev & Sales: Jon Gaskell, Co-Founder, 515-256-2086
Press: Tiffany Spencer, tspencer@smartypig.com, 310-795-1806
Website: www.smartypig.com
HQ Location: Des Moines, Iowa
Company Founded: January 2007
Product Being Demoed: SmartyPig.com
Product Launched: April 2008
Metrics: 15 employees, U.S. core deposits projected to exceed $500 million by end of 2009 and increase to more
than $1 billion during 2010
- Key Executives
Bob Weinschenk (Chairman & CEO), Michael Ferrari (Co-Founder & COO), Jon Gaskell (Co-Founder & President), Sean McMurray (CTO)
Key Stats
- Key Board Members
Michael Coppola (President, Coppola Enterprises), Bruce Knox (McCombs Enterprises)
- Key Advisory Board Members
Michael Coppola (President, Coppola Enterprises), Bruce Knox (McCombs Enterprises)
- Key Investors
McCombs Enterprises (mccombspartners.com)
- Key Partnerships
DataVision Resources, West Bank, Maritz, Happy Cog
- Key Customers
Powered by a one-of-a-kind transactional banking engine with independent technology and security crosschecks that are completely unique to the industry and operate independently from partner banks’ IT platforms, SmartyPig has created a revolutionary pipeline that has garnered exposure throughout the world. Redefining the relationship that consumers have with their banks, SmartyPig serves as a conduit between partner banks and tech savvy customers who SmartyPig is constantly communicating with and collecting critical data from. SmartyPig is a first mover in the “social money” space that will define the future of saving.