FinovateFall 2009 /

Presenter Profile:

How they describe themselves: provides free, dead-simple online bookkeeping for the 20 million US small businesses that work for themselves. We drastically reduce the pains of running a micro-business by giving entrepreneurs everything they need to manage their business finances (income and expense tracking, quarterly and yearly taxes, etc) and nothing they don’t.

What they think makes them better:
Unlike traditional accounting and bookkeeping applications, any business owner can use There are no accounting jargon or concepts to learn – no accrual accounting, no chart of accounts, no debits and credit. is also completely free to use and integrates seamlessly with other popular small business platforms like eBay, Paypal and FreshBooks.


Biz Dev: Kevin Reeth, CEO and Co-Founder,
Sales and Press: Paul O’Brien, VP Marketing,

More Videos: FinovateFall 2009