FinovateFall 2009 / Mint

Presenter Profile:

How they describe themselves: is America’s #1 online personal finance service, providing more than 1.5 million users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking over $200 billion in transactions, $50 billion in assets and has identified more than $300 million in potential savings for its users. takes less than five minutes to set up and Mint does the rest, securely downloading transaction data from more than 8,000 bank, credit card and investment accounts on a daily basis. Users never need to import or synch data. Patent-pending technology and proprietary algorithms categorize transactions; provide one view of all account activity; alert users to low balances, bank fees, upcoming bills, and unusual activity; and give personalized suggestions for significant savings opportunities.

What they think makes them better: is rated top in its category by Kiplinger, Money, PC World and PC magazines, was named one of the 50 Best Websites of 2008 and 2009 by Time magazine, and has received four Webby awards, an American Business Award and accolades from the Wall Street Journal, BusinessWeek, TechCrunch, and Lifehacker, since its September, 2007 launch. The company was named one of 34 international Technology Pioneers by the World Economic Forum in 2008 and publishes an award-winning personal finance blog at Mint’s management team includes industry veterans drawn from Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries.


Biz Dev and Sales: Ksenia Kouchnirenko, VP of Bus. Dev.,, 415-254-4457
Press: Martha Shaughnessy, Director, Atomic Public Relations,, 415-987-0285

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