FinovateFall 2009 / SmartyPig

Presenter Profile:

How they describe themselves: SmartyPig is the first and only online banking application that combines the intuitive functionality of Web 2.0 user applications with the viral nature of social networking communities. Through its proprietary, patent-pending technology, SmartyPig allows customers to open goal-based savings accounts (West Bank in the U.S.; ANZ in Australia), invite their friends and family members to help them reach their goals using Facebook, MySpace, Blogger, etc., and earn cash boosts of up to 6% from leading retailers toward their goals. SmartyPig provides an innovative, online banking application for valuable consumer groups like Generation Y.

What they think makes them better: Powered by a one-of-a-kind transactional banking engine with independent technology and security crosschecks that are completely unique to the industry and operate independently from partner banks’ IT platforms, SmartyPig has created a revolutionary pipeline that has garnered exposure throughout the world. Redefining the relationship that consumers have with their banks, SmartyPig serves as a conduit between partner banks and tech savvy customers who SmartyPig is constantly communicating with and collecting critical data from. SmartyPig is a first mover in the “social money” space that will define the future of saving.


Biz Dev & Sales: Jon Gaskell, Co-Founder, 515-256-2086
Press: Tiffany Spencer,, 310-795-1806

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