FinovateFall 2009 / Backbase

Presenter Profile:

How they describe themselves: There is no One-Size-Fits-All solution for enterprise financial services applications. Different customers have diverse financial needs. Yet today, most financial services organizations are unable to translate valuable customer data into personalized user experiences. The Backbase Next-Generation Portal for Financial Services provides highly-personalized online experiences to delight customers and achieve eBusiness goals. Organizations can target branding, content, applications, and financial tools to customers based upon

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