How they describe themselves: TILE, The Investing Learning Environment, provides an online private labeled environment for financial advisors and parents to educate the next generation of high net worth investors, 15 to 25 years old, about Spending, Growing, and Giving their money. We estimate the next generation will inherit more than $1 trillion over the next 10 to 15 years – representing a tremendous challenge and opportunity for today’s wealth managers. Using a combination of Workflow, Community, and Content, TILE engages its members to create their own financial identity. Its unique tone and interface is accessible, relatable, and focused on this attractive, and important demographic.
What they think makes them better: TILE is a paradigm shift in fi nancial services. In the audience it targets, its tone, and its medium, TILE is one of the first financially oriented services to recognize and embrace the new world of Generation Y. Philosophically, TILE takes a people versus product driven approach to facilitate communication between young adults, parents, and advisors. Practically, TILE is not “just budgeting tool/a fancy market watch” and there is no advertising. The three-pronged (Spend, Grow, Give) approach to building a financial identity introduces true next generation financial services.