FinovateFall 2009 / Strands

Presenter Profile:

How they describe themselves: Strands develops software technologies that help people discover personally relevant content and products on the Internet. One of the three business units in the company, Strands Personal Finance has launched moneyStrands, an innovative consumer oriented online personal finance management service utilizing Strands recommendation technology. Strands Personal Finance licenses the moneyStrands PFM platform to financial institutions looking to bring top notch PFM capabilities to their end users. The highly successful white label implementation for Spain’s BBVA has recently been covered as a financial innovation case study by Forrester Research. Strands Personal Finance has also announced that is powering TIM – the PFM pilot project for Netherland’s ING.

What they think makes them better:

  • moneyStrands offers a balanced user experience that combines proven core PFM use cases with a cutting edge, widget-based UI that is highly customizable by the end user.
  • Available in both Spanish and English, moneyStrands is also accessible via a full-featured mobile web version and a native iPhone application.
  • moneyStrands supports manual data importation in addition to automatic account aggregation.
  • moneyStrands engages its users through effective and clutter-free visualization of their finances, while taking advantage of Strands’ proprietary content and product discovery engine for contextually relevant product and content offers.


Biz Dev & Sales: Atakan Cetinsoy,, 415-398-4333 x.201
Press: Alla Oks, Marketing Director,, 415-398 4333 x. 202

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