FinovateFall 2009 / Kapitall

Presenter Profile:

How they describe themselves: Kapitall is a fun way to become a better investor. Modeled after video games, Kapitall combines the world’s friendliest investing experience with powerful yet simple tools to build your skills – and maybe even your portfolio.

We believe investing is an adventure – it’s fun, it’s challenging, and the more you get into it, the more you get out of it. But most investing sites are kind of a drag – they’re confusing, boring or just plain ugly. It’s our mission to make the experience of investing as rewarding as the results.

By combining the first “drag & drop” investing interface with the engaging design of video games, we intend to make the market a fun place to grow for a whole new generation of investors. Much in the way Apple popularized personal computing and the Wii broadened the reach of gaming, we believe this will help more people than ever connect with the world of investing.

What they think makes them better:

  • Explore with ease: enjoy the first “drag & drop” investing interface
  • Analyze like a pro: find the right investments for you with intuitive research tools
  • Share knowledge: collaborate and compete with friends and other Kapitallists
  • Track your progress: watch your experience level – and your assets – grow
  • Start anytime: no membership fees, minimums or brokerage account required


Biz Dev & Sales: Sally Wood, COO, 212-965-8441,
Press: Victoria Alexander,, 917-238-8912

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