How they describe themselves: BillShrink is the free online money-saving service designed to help people lower their bills. In an era when eight in 10 Americans overpay for expenses like credit cards and wireless bills, BillShrink empowers and inspires people to become savvy shoppers by simplifying all the complex pricing structures to show what true cost of ownership means.
As one of the most sophisticated decision engines, BillShrink analyzes customers’ spending behavior and usage to reveal savings recommendations tailored to their unique needs. The company is on track to find $1 billion in savings for Americans by the end of 2009.
What they think makes them better: We believe transparency is the future of marketing. BillShrink is building an ongoing relationship with people by empowering them with personalized analysis to help them save real money. We put people’s interests first and present unbiased recommendations that are best for the user and not those that may result in lead generation for us. Sending alerts and notifications when our system finds a better deal for a user is an important part of the service.