How they describe themselves: Walletron delivers a SaaS platform that automates a brand’s presence in mobile wallets like Apple Passbook and Google Wallet (Wallet and Android Pay respectively by September 2015). The system manages the content and appearance of the digital cards consumers place in these wallets. Initially established to deliver mobile wallet loyalty to the enterprise, Walletron now also serves billers. Wallet items persist until removed and allow clients to send branded notifications that light up consumers’ devices with tailored messages, without ever downloading an app. The mobile wallet channel lets brands communicate with customers in a trusted and engaging way.
How they describe their product/innovation: Walletron’s moBills™ allows billers to open a new payment and presentment channel in a centralized location on smartphones. Customers receive in their mobile wallet an updated, branded bill, their moBill™, every month. Ongoing notifications remind customers to pay, confirm processed payments, and light up users’ devices when their next bill arrives. Payments occur in only a couple of taps. Once enrolled in moBills™, consumers remain authenticated and there is no further login required. Full PDF statements can be viewed on users’ phones, and billers now have an immediate connection to customers other than the (often lost or deleted) email. moBills™ will finally provide billers with a true alternative to paper statements.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms