How they describe themselves: LiftForward operates a marketplace loan platform that provides loans to small businesses and high yielding debt products to investors. Investors on the platform range from hedge funds and asset managers. Businesses are able to borrow up to $1M per transaction for asset purchases, purchase order financing, or working capital. LiftForward partners with suppliers, retailers, and manufacturers in order to provide financing to their small business customers. LiftForward partnerships include both co-branded and white-labeled portals.
How they describe their product/innovation: LiftForward’s marketplace loan platform is the basis for the launch of their new Technology-as-a-Service platform (TaaSLift) for corporations, manufacturers, suppliers, and retailers. TaaSLift provides a plug-and-play method for businesses to offer their small business product as a service. This month Microsoft launched it’s first TaaSLift program providing members with software, support and a new Surface Pro III every 12, 24, or 36 months. By replacing expensive one-time purchases with affordable subscriptions, TaaSLift helps companies increase sales while strengthening customer relationships.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms
Bus. Dev. & Sales: Jeffrey Rogers, President & CEO, (o) 646-396-3704, (m) 917-693-4993
Press: Dr. Louise Beaumont, Head of Public Affairs & Marketing, GLI Finance, (US) 203-916-6031, (UK) +44 7906 245545, @LouiseHBeaumont