FinovateFall 2015 / Adobe

Presenter Profile:

How they describe themselves: Adobe is changing the world through digital experiences. Content built and optimized with Adobe products is everywhere you look, from websites, video games, and smartphones, to televisions, tablets and beyond. Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers with highly personalized marketing content across all digital touchpoints. Eight tightly integrated solutions offer marketers a complete set of technologies for analytics, web and app experience management, testing and targeting, advertising, video, audience management, social engagement, and campaign orchestration.

How they describe their product/innovation: With Adobe Experience Manager forms, financial institutions can transform complex form and document transactions into simple, engaging digital experiences anywhere, anytime, on any device, improving user experiences, increasing operational efficiency, and reducing paper and manual processes. By leveraging the Adobe Marketing Cloud, financial institutions can efficiently personalize and optimize digital form and document experiences for clients and prospects, increasing satisfaction, brand loyalty, and conversion rates. Automatically inserting targeted offers into form and document experiences increases cross-sell rates, while personalized communications through preferred channels help deepen relationships.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)


Sales: Paul Kammeyer, FSI Account Development Manager,, 385-345-2530

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