FinovateFall 2015 / New Kapitall Holdings

Presenter Profile:

How they describe themselves: The mission of New Kapitall Holdings is to provide Millennials and the like minded with the financial tools they need to live life to the fullest, today and tomorrow. We are a destination social platform where individuals can take control of their financial lives, learn about and invest in the financial markets. We align product with the individual’s needs in an educational and rewarding environment, whether it’s paying down debt, saving a bit for the future, or establishing a retirement account or 401(k).

How they describe their product/innovation: Introducing KapitallM, our new app based on a unique savings-first product modeled on the global success of Prize-Linked Savings Accounts or PLSAs.

A PLSA is a special savings account where you have a chance to win cash and prizes based on how much money you save. It’s designed for the Millennial generation to secure its financial future by encouraging savings and paying down debt in a social, mobile, fun interaction. But, we’re adding a few twists to the traditional PLSA in our new KapitallM app to include ways to win money by paying off student loan debt and by simply testing your personal finance knowledge.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms. licensed


Bus. Dev.: Miriam Eaves,, 917-885-9057


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