FinovateFall 2015 / Flybits

Presenter Profile:

How they describe themselves: Use the unique Flybits context-as-a-service platform to transform your mobile apps from generic and stale to personalized and fresh. You can easily harness the full power of context (preferences, behavior, weather, gender, role, social networks, location and geofencing and more) without writing code. Set up and adjust your business rules and deliver personalized mobile experiences. Change the behavior of live apps on the fly as easily as publishing a blog. Slash your cost of app development, cut complexity, shorten time to market, and gain unprecedented agility as you tailor your customer engagement strategy.

How they describe their product/innovation: Context-aware apps that deliver personalized experiences have always required lots of custom development. The sheer variety of interfaces usually leads to complex apps that are hard to change. Flybits solves this problem with a simple, integrated way to incorporate all aspects of user context (including location from beacons, Wi-Fi, etc.) and personalize app behavior. Our SDKs let you Flybits-enable any app and transform it. Our visual Experience Studio gives you unprecedented agility in changing live apps as you refine your customer engagement strategy. Flybits runs in the cloud for ease of use, scalability, and elasticity.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev.: Jerry Rudisin, CEO,
Press: Portia Tudhope, Marketing Coordinator, & Nathan Beers, VP, MSLGroup,
Sales: Ted Lewis, US Sales & Services Director,

More Videos: FinovateFall 2015