How they describe themselves: Urban FT delivers a platform to both financial and non-financial issuers to give their customers industry leading digital banking products. The UFT Platform is processor agnostic and allows new and existing card issuers to optimize user experience, user engagement, and revenue. The UFT Management Portal allows issuers to be in full control of their platform, user data, and all integrated analytic tools. Urban FT is strategically partnered with and invested in by Euronet Worldwide (NASDAQ: EEFT), H&R Block (NYSE: HRB), and Core Innovation Capital, and is best known for its recent partnerships with Sprint and Boost Mobile.
How they describe their product/innovation: This is a fully white-label, self-managed platform that allows you to provide your customers with comprehensive core banking functions, personal financial management tools, targeted deals, and social sharing features. By combining these features, you are able to drive greater user engagement, increase brand touchpoints, and build customer loyalty in previously unavailable ways. The analytics produced by the UFT Platform also drive growth in other areas of your business, such as lending or other complementary offerings. The UFT Platform connects directly to your core or third-party processor, has fully integrated analytics reporting capabilities, and plug-ins for all necessary customer care and compliance systems.
Product distribution strategy: Direct to Business (B2B), through financial institutions