FinovateFall 2015 / Fern Software

Presenter Profile:

How they describe themselves: Fern is a banking software developer and has a proven track record of continuous re-invention and expansion. To date Fern has “bootstrapped” its development and market penetration. The company now provides loans software and core banking systems in 30 countries servicing over 3M borrowers. They have a broad range of fintech products and services in many geographical markets. Each day millions of banking transactions are processed through their systems in 5 languages. Global target markets include business development loans to SMEs, housing loans, peer-to-peer lending, Credit Union savings & loans and microfinance loans.

How they describe their product/innovation: BayTree is a developer friendly plug-and-play banking/CRM system for existing software to consume and work with the Fern data. With BayTree, Fern is introducing a new web application that offers limitless flexibility and customization options. The platform has a low barrier of entry for pricing while allowing for scaling up through the integration first and third party modules to add functionality.

“We want to attract developers with their specialty apps to find a platform in our open system and enable them to have a global market reach from the beginning. It is truly one of the first of its kind. – Adam Stirtan, CTO

“We are demonstrating how plug-and-play choices in building your banking systems let you satisfy your needs and the needs of your clients.” – Eamon Scullin, CEO & Founder

Product distribution strategy: Direct to Business (B2B), Certified Partners


Bus. Dev. North America & Europe: Eamon Scullin, CEO & Founder, +1 647 873 8511
Bus. Dev. APMEA: Debbie Watkins, MD, Singapore, +65 8589 3067

More Videos: FinovateFall 2015