How they describe themselves: ID Analytics is a leader in consumer risk management with patented analytics, proven expertise, and real time insight into consumer behavior. By combining proprietary data from the ID Network® – one of the nation’s largest networks of cross-industry consumer behavioral data – with advanced science, ID Analytics provides in-depth visibility into identity risk and creditworthiness. Every day, many of the largest U.S. companies and critical government agencies rely on ID Analytics to make risk based decisions that enhance revenue, reduce fraud, drive cost savings, and help protect consumers. ID Analytics is a wholly owned subsidiary of LifeLock, Inc.
How they describe their product/innovation: For organizations aspiring to easier, simpler experiences in digital channels, especially mobile, the new enrollment solution from ID Analytics provides a fast, easy, and secure way to enable consumers to open new accounts. Unlike mobile apps that have lengthy forms and cumbersome authentication processes, our enrollment solution uses sophisticated matching analytics to fill in the required data fields instantly, verify the consumer’s identity, and score the applicant for identity fraud in real time. Powered by the ID Network®, our solution automatically and accurately confirms valid identities in real time with the input on only a few pieces of information.
Product distribution strategy: Direct to Business (B2B)