How they describe themselves: The market for payments is a competitive and large market measured in the billions of dollars. Apple Pay and Google Wallet are the two largest examples of competing technologies and offerings. However, both of these offerings require expensive new hardware in the form of NFC terminals to be installed by the merchants and pose security risk to the user. The smartphones supported are limited only to the newest models and the solutions do not work for online shopping nor do they allow TV merchants to transact.
How they describe their product/innovation: We are a universal mobile wallet app that uses sound waves to transmit transaction details. This allows users to pay using their favourite debit/credit card with their smartphone online, in store, via digital signage, and on TV.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, licensed