How they describe themselves: Simple Verity Inc. provides small business credit data services. Credit information is important for access to capital and in everyday business transactions. Current credit services have little or no information on millions of small businesses (i.e. “thin file” or “no-hit”). Simple Verity helps small businesses get access to capital by providing third-party verified credit information.
How they describe their product/innovation: SimpleVerity is a fully automated small business credit verification process. The system can produce a reliable credit report on any small business in America – including the millions of businesses with little or no data on file at the major bureaus. Using a social approach and proprietary analytics, SimpleVerity elevates small business credit from uncertainty and risk into the light of consistent, data-driven analysis.
Product Distribution Strategy: Direct to Business (B2B), through financial institutions, & through other fintech companies and platforms