How they describe themselves: PayWith is a leading developer of mobile payment solutions for small and medium sized businesses (SMBs). A creative group of passionate mobile visionaries out to change the way marketing, payments, and social engagement work together for businesses all over the globe. We develop mobile solutions focused on ubiquity, security, and simplicity. Keep It Simple is key for consumers and businesses. Beautifully simple solutions that do not require new hardware, new software, or training to use. A consumer has a phone… a business has a credit card processing terminal… we simply use the tools we have today to create secure, engaging, exciting mobile solutions that benefit all parties and engage consumers in transacting more frequently.
How they describe their product/innovation: Introducing mCARDS (Mobile Rewards Cards). What does the “m” stand for? Money, Mobile, Merchant, Marketer, MasterCard, Monetize. In fact, mCARDS incorporate all of the above into every single 1-time use mobile card. mCARDS were invented by PayWith to enable a ubiquitous solution for merchants to process mobile payments using their existing hardware and POS equipment. The PayWith team came up with the idea of creating a “Virtual Credit Card” that could be dynamically created for every transaction by the consumer.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through other fintech companies and platforms, & licensed