How they describe themselves: Toopher accelerates business growth and creates greater user confidence with the most usable, most secure multifactor authentication solution available. Additionally, Toopher’s suite of both external and internal products increases employee productivity and the security coverage within the organization. Toopher delivers its invisible solution by pairing enterprise class security with the location awareness of mobile devices. This optimizes UX as Toopher learns users’ normal behaviors and can automate those actions going forward, removing the needless hassle from everyday routines. Doing so creates a solution that users actually want to use, driving adoption, which increases revenue and user stickiness, while reducing fraud costs.
How they describe their product/innovation: Toopher’s authentication suite accelerates business top-line and bottom-line growth by creating greater user confidence and productivity. Toopher enables businesses to tap into new markets and to seize competitive differentiation within existing markets. Toopher uses the location awareness of users’ mobile devices to create invisible, strong, out-of-band two-factor authentication. As such, Toopher is the most usable, most secure multifactor authentication solution available. Additionally, Toopher applies the same technology, infrastructure, and IP to optimize and secure the payment authorization process. As a result, Toopher can be paired with credit/debit accounts and mobile payments to reduce fraud, while simultaneously increasing UX.
Product Distribution Strategy: Direct to Business (B2B), Channel Partnerships, and Licensing