How they describe themselves: Motif Investing is a new kind of online broker. The company is changing the face of online investing through an innovative, transparent social platform that lets individuals and investment advisors invest in ideas based on insights, strategies, events, and trends in one click. Motif is a registered broker dealer and a member of SIPC.
How they describe their product/innovation: Motif demoed the first-of-its-kind crowdsourcing of a financial product that uses Motif’s innovative social technology. It enables investors to take concepts and ideas and in minutes create a motif, a collection of up to 30 securities that trades real time for only $9.95. The investor can then publish it to the Motif website so it is discoverable and searchable for the broader community. The investor’s motif will also be featured in the Community Catalog, which is akin to an online app store. The catalog provides intuitive categorization and search functionality that allows other customers to buy these motifs and when that happens, the motif’s creator is paid a royalty.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, & through other fintech companies and platforms