FinovateFall 2013 / Ignite Sales

Presenter Profile:

How they describe themselves: Ignite’s solution combines a recommendation platform with powerful analytics that matches banking products to customer eligibility in real-time at the point-of-sale. At the core of Ignite’s solution is its Eligibility Analytics. Data for the Analytics is obtained using several unique and patented predictive analytics algorithms gathering input from the user, banking product thresholds, and specialized banking data based on over 3,000,000 data points on purchasing behavior that have been collected over a 10 year period. The Eligibility Analytics is used to match product bundles to the customer using the Recommendation Guides.

How they describe their product/innovation: Ignite’s innovative Branch Profitability Dashboards offer a breakthrough in branch performance measurement. The visual dashboards give bank executives unprecedented information to manage the sales process and determine which branches are profitable. Segmented on multiple levels, even revealing potential fee-generating sales otherwise difficult to find, bank executives can quickly spot branch trends, gain actionable insights about their customers, and manage sales performance. The Profitability Dashboards enable bank executives to quickly see which products are being opened at each branch. Gap analysis for each branch of what was opened, what the customer was eligible to purchase, and the resulting gap per product by branch can be viewed.

Product Distribution Strategy: Through financial institutions & licensed


Bus. Dev.: Mitchell Orlowsky, CEO & President,, 972-789-5524
Press: Lisa Allocca, Red Javelin Communications,, 978-470-2227
Barbie Boe, VP Marketing & Founder,, 972-789-5522
Sales: Marjorie Aarant, Business Development Director,,

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