How they describe themselves: Backbase is a software company specializing in Bank 2.0 Portal Software. The Backbase Bank 2.0 Portal empowers financials to create a new customer experience layer that streamlines their online customer interactions across multiple devices (e.g. desktops, tablets, and smartphones). Within the Backbase Bank 2.0 Portal, you can unify content, data, and functionality from the underlying back-end systems into a seamless customer journey and target relevant information to your customers based on their preferences and behavior. Unlike traditional IT vendors, Backbase has created a business-driven portal solution that makes portal management easy for e-business professionals. This means direct control and digital marketing capabilities.
How they describe their product/innovation: We launched Backbase for Commercial Banking. Think PFM for Corporates and UX for the CFOs. Backbase is offering the latest best practices in UX design and cross device customer journeys. The goal of the Commercial Banking Edition is to drastically bring down time-to-market for online and mobile banking projects. The Commercial Banking Edition comes pre-optimized for use on regular browsers, tablets, and smartphones and is completely manageable by the banks’ digital team. Backbase for Commercial Banking is seamlessly integrated with the Backbase App Center, offering apps such as:
- Cash Management Dashboards
- Entitlement and workflow
- FX Trading
- Multi-currency ready
Product Distribution Strategy: Through financial institutions & licensed