How they describe themselves: Float is an online lending and marketing platform that offers general-use, interest-free credit. The company earns marketing revenue from stores instead of interest and fees from borrowers. Float lends against consumers’ future spending, creating a new source of credit. Float uses data, loyalty, and new risk models to offer loans that are both profitable to Float and safer to the borrower. Float’s goal is to save tens of millions of people from financial stress, while building the non-bank financial services firm of the future based on loyal consumer credit relationships.
How they describe their product/innovation: Float offers a line of credit without interest or fees. The loans can be used for any purpose. Members earn the interest-free line by shopping through Float. Float earns marketing revenue from merchants instead of interest and fees from borrowers. Float lends against future shopping, creating a new source of credit. Float reports to the credit reporting agencies, building positive history for its members. Float can be used inside of a digital wallet to provide convenient interest-free credit without a credit card. Float offers additional credit for certain activities such as taking credit counseling classes or starting a savings program. Float customers range from people with great credit to those with weak or no credit history.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, & through other fintech companies and platforms