How they describe themselves: CR2 is the innovative provider of self-service banking solutions, providing robust and highly flexible ATM, Internet, and Mobile channels.
CR2 helps banks meet their business challenges by reducing operational costs, generating new revenue, and improving customer satisfaction through best-in-class technology.
CR2’s BankWorld lets banks actively manage all electronic channels from a single platform. BankWorld enables banks to design and deliver a personalised offering to the right customer at the right time and right channel.
How they describe their product/innovation: Although mobile and internet channels have evolved, the ATM has been subject to little change. CR2 brings an innovative perspective to the ATM channel through a never seen before touch screen interface inspired by kiosk and mobile practices. With CR2’s BankWorld, ATMs become interactive, promote cross-selling, and provide a unique tailored customer experience. ATM screens are designed with functionality as simple to use as PowerPoint. Screen space is maximised with features such as bubble button styles to highlight services and facilitate ease of use. Additionally, BankWorld provides a meaningful source of revenues for banks.
Product Distribution Strategy: Direct to Business (B2B) & licensed