FinovateFall 2013 / Guide Financial
Presenter Profile:
How they describe themselves: Guide is a personal money mentor for the 70% of Americans that don’t have access to affordable financial guidance. The company has built powerful technology to analyze users’ accounts, identify their savings potential in dozens of areas, and provide detailed guides that help users keep more of their money. Initial customer development in 15 different financial areas has found savings worth $7,000 a year on average per user in the first year alone.
How they describe their product/innovation: Guide’s Savings Scan automatically analyzes users’ finances to find savings in multiple areas and provides step-by-step guidance to help users easily capture these savings.
We demonstrated how Guide’s technology works for mortgage refinancing, as it helps users make smart choices for every major savings opportunity – from picking the perfect loan type through to paying less on closing costs.
Product Distribution Strategy: Direct to Consumer (B2C) & through other fintech companies and platforms
Contacts:
Bus. Dev. & Press: Uri Pomerantz, CEO, uri@guidefinancial.com
Sales: Scott Burns, Head of Financial Advisory, scott@guidefinancial.com
Website: guidefinancial.com
Blog: blog.guidefinancial.com
Twitter: @GuideFinancial
HQ Location: San Francisco, CA
Founded: November 2012
Product Demoed: Guide Financial
Product Launch: November 2012
Metrics: raised: $500,000, employees: 4, & average savings: $7,000 per user
Presenter(s): Uri Pomerantz (Co-Founder & CEO),
Scott Burns (Co-Founder)
- Key Executives
Uri Pomerantz (CEO & Co-Founder) & Scott Burns (Co-Founder & Head of Financial Advisory)
Key Stats
- Key Board Members
Rich Arnold (CFO, Crowdflower & Former CFO, Charles Schwab), Mark Kapcynski (VP Corporate Development & Strategy, Experian Consumer Direct), & Sarah Bernard (Former Head of Online Engagement, the White House)
- Key Advisory Board Members
Rich Arnold (CFO, Crowdflower & Former CFO, Charles Schwab), Mark Kapcynski (VP Corporate Development & Strategy, Experian Consumer Direct), & Sarah Bernard (Former Head of Online Engagement, the White House)
- Key Investors
Launchpad LA (backed by Upfront Ventures, Rincon Ventures, Rustic Canyon Ventures, & other experienced VCs, primarily in Southern California), AltairVC (venture capital firm with US & European presence), & Angel Investor affiliated with Intel Capital
- Key Partnerships
Intuit Financial Services & Experian