FinovateFall 2013 / FlexScore
Presenter Profile:
How they describe themselves: FlexScore is an entirely new financial product that empowers people to take more control over their personal finances. It’s financial advice for the rest of us.
How they describe their product/innovation: We demoed our newly patented scoring engine and peer ranking features of the FlexScore web app.
Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, & licensed
Contacts:
Bus. Dev. & Sales: Jason Gordo, CEO, jason@flexscore.com
Press: Peggy Cramer Jara, pjara@hardenpartners.com
Liam Collopy, lcollopy@hardenpartners.com
Website: FlexScore.com
Twitter: @myflexscore
HQ Location: San Francisco, CA
Founded: April 2012
Product Demoed: FlexScore
Product Launch: July 2013
Metrics: $1.5M raised & 5 employees
Presenter(s): Jason Gordo (Co-Founder & CEO),
Jeff Burrow (Co-Founder & President)
- Key Executives
Jason Gordo (CEO), Jeff Burrow (President), Melroy Saldhana (Co-Founder), Sarah Buhr (Marketing Director), & Joel Prins (Research)
Key Stats
- Key Investors
Mike Zagaris, Greg Pruitt, & Carl Bogett
- Key Customers
65M middle class Americans ages 25-55